Antioco, Michael, Moenaert, Ruby K., Feinberg, Richard A., Wetzels, Martin G. M.. Springer; 2008. Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics.
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Antioco, Michael, Moenaert, Ruby K., Lindgreen, Adam, Wetzels, Martin G. M.. Springer; 2008. Organizational antecedents to and consequences of service business orientations in manufacturing companies.